Struggle Creative

Confident collection

The confidence collection is Erna’s first clothing drop, and highlights the importance of feeling empowered and confident in your own skin.




The narrative fits well with Erna’s own personal brand as she always highlights the importance of working out to feel good about yourself, not to look a certain way, and to keep doing your own thing despite what other people think = confidence. Erna brings out your most confident self. Feeling empowered with (the brand) Erna.

“A lifestyle brand is a brand that attempts to embody the values, aspirations, interests, attitudes, or opinions of a group or a culture for marketing purposes. Lifestyle brands seek to inspire, guide, and motivate people, with the goal of their products contributing to the definition of the consumer’s way of life.”